Baby Phat

   Launched in 1999, this sexy junior line was then a division of parent company Phat Fashions. The line is designed by former model Kimora Lee Simmons, ex-wife of Russell Simmons, the music artist/producer and former owner of Phat Fashions. Simmons sold Phat Fashions to Kellwood Co. in 2004. Kimora Lee Simmons was a model for the house of Chanel at the age of thirteen and credits her early connection with fashion in assisting her to develop the successful Baby Phat brand. In 2005, the over-the-top theatrical production of the Baby Phat line during fashion week in New York did not meet with success and the company refocused on design. In 2006, Baby Phat intimate apparel was launched; a total lifestyle brand inspired by its hip-hop roots. In continuation of the brand, Lee Simmons was exploring the childrenswear and fragrance markets in 2006; this growth, together with her book, Fabulosity, speaks to the role of fashion in defining, shaping, and projecting a person's image or perceived image.

Historical Dictionary of the Fashion Industry. .

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  • Phat Farm — Dates clés 1992 Fondateurs Russell Simmons Forme juridique Compagnie privée …   Wikipédia en Français

  • Phat Farm —    A hip hop young men s clothing company founded in 1992 by Rap mogul Russell Simmons (1957 ) as a division of his media company, Rush Communications. In 1999, Phat Farm signed an agreement with Aris Industries, Inc., for worldwide licensing… …   Historical Dictionary of the Fashion Industry

  • Baby It's You (JoJo song) — Infobox Single Name = Baby It s You Caption = UK CD 1 cover Artist = JoJo featuring Bow Wow Album = JoJo B side = Released = September 2004 Format = CD single, digital download Recorded = The Underlab (Los Angeles, California) Genre = Pop, R B… …   Wikipedia

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  • Kimora Lee Simmons — Infobox Celebrity name = Kimora Lee Simmons image caption = birth date = bda|1975|5|4 birth place = St. Louis, Missouri, United States occupation = Model and CEO of Baby PhatKimora Lee Simmons (born Kimora Lee Perkins on May 4, 1975 [ [http://www …   Wikipedia

  • Kimora Lee — et l acteur Djimon Hounsou lors de la première du film Push en janvier 2009 Kimora Lee est une mannequin actrice américaine née le 4 mai 1975 à Saint Louis (Missouri). Elle a été la femme de Russell Simm …   Wikipédia en Français

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